By simply adding “er” to the end of certain words, you tap into a powerful psychological motivator: identity.
Example: Don’t ask people to help… ask them to be a helper.
People are more likely to act when it aligns with how they want to be seen.
💡 ‘Identity Marketing’ leverages this by transforming actions into identities:
Help us improve → Be a beta tester ✅
Upgrade your plan → Become a pro user ✅
Learn more → Be an early adopter ✅
Join our community → Become a member ✅
Refer a friend → Be an ambassador ✅
Identity Marketing is much more than just “er”. 🧠
One of the coolest identity hacks is