2 letters that make people click (and buy) 📝

Become an early adopter of this "Identity Marketing" tactic

By simply adding “er” to the end of certain words, you tap into a powerful psychological motivator: identity.

Example: Don’t ask people to help… ask them to be a helper.

People are more likely to act when it aligns with how they want to be seen.

💡 ‘Identity Marketing’ leverages this by transforming actions into identities:

• Help us improve → Be a beta tester ✅

• Upgrade your plan → Become a pro user ✅

• Learn more → Be an early adopter ✅

• Join our community → Become a member ✅

• Refer a friend → Be an ambassador ✅

🧠 Why It Works?

Because it shifts the focus from a one-time action to an ongoing identity.

• "Help" vs. "Helper": A preschool study showed a 50% increase in children cleaning up when asked to be a helper.

• "Vote" vs. "Voter": Voter turnout increased by 15% when individuals were asked to be voters.

Suddenly, it’s not just about doing something; it’s about being someone (+belonging).

😱 The Emoji Hack

Identity Marketing is much more than just “er”.

One of the coolest identity hacks is