Here are 5 marketing stunts that broke the internet this week:
#1
Ramp stuck Kevin from The Office in a glass box in the middle of New York City
He had to manually process 600,000 expense reports inside a glass box in Manhattan. (This is what Ramp automates)
People walking by in Flatiron could watch him struggle with spreadsheets in real time. Including me 🤓
I love this campaign because it makes the pain visual.
My take: Visualize your product’s “before state” physically. Don’t just tell people automation saves time - show them what NOT automating looks like. Put the pain in a glass box where everyone can see it. Bonus points if you can hire famous actors.
#2
One company hijacked free marketing from Apple and Microsoft on the same day