A LinkedIn joke that went *horribly* wrong 🪫

The 5 smartest (and dumbest) growth tactics this week.

#1

This CEO lost everything for one LinkedIn joke

Tyler Denk is the CEO of Beehiiv.

His competitor Kit kept copying every feature he launched.

So Tyler added a fake job to his LinkedIn profile: Head of Product at Kit 😂

He wrote it’s an unpaid position and listed all the features Kit copied from Beehiiv as “his” launches. Everyone on X loved it. Perfect revenge.

But then something *bad* happened.

And no, Kit didn’t sue him or shame him - this was wayyyyy worse.

It’s a lesson every marketer needs to know. Because it could kill your distribution tomorrow without warning.

Here’s what happened.