Are you making this website mistake? 🚫
34% more demo requests with 1 simple tweak
Your website’s design could be hurting your conversions. Here’s why:
You should remove distractions (where it matters the most) 🎯
When your users are ready to take action - like entering their credit card details or booking a demo - the last thing you want is to distract them.
But guess what?
Many websites do exactly that.
Here are the most common “distracting” mistakes I always see (and how to fix them):
Mistake #1: Too many colors 🌈
Colorful logos and images can overshadow your CTA. They might even look clickable when they shouldn’t be. Mute those colors.
✅ The fix: On checkout pages and “book a demo” pages → convert non-essential images and logos to grayscale.
WorkZone, a project management tool, made this mistake on their demo request page: They proudly showed colorful customer logos.
We usually say that social proof on form pages is a good thing - but the colorful logos were actually distracting users from the form itself.
🧠 What they did: Changed customer logos to grayscale.
📈 The result: A 34% increase in form submissions.