How early adopters turn platform launches into free traffic ⚡

The 15-minute playbook that built Evernote, Postman, and more

Every few months, a new platform launches with millions of users and zero content.

TikTok needed creators. The iPhone needed apps. LinkedIn needed posts. ChatGPT needed custom “GPTs”.

Smart marketers jump on these opportunities fast.

While everyone else waits and watches, early adopters grab massive free traffic that lasts for years.

Emerging Platforms 101 (+how to find them)

Here’s the pattern I’ve noticed after watching dozens of platform launches: