18 Comments
User's avatar
Renee's avatar

i enjoy this post because i am in it.

Karol Stróż's avatar

ENOUGH ABOUT "ME", LET'S TALK ABOUT YOU

WHAT DO YOU THINK OF ME?! 😂

Becky Auer's avatar

HA! Love this comment so much! Well done!

Renee's avatar

I love your comment because it's talking about me 🫡❤️

Jordan Bonnet's avatar

i enjoy this post because Renee is in it.

Oz Tamir's avatar

Crypto companies have had these for a while now, they call it “the social intern” - this idea of having someone posting “non professional” content on purpose.

Coinbase is a good example:

https://x.com/carlosjmelgar/status/2022259881726627865?s=46

https://x.com/coinbase/status/1950933247904337921?s=46

Tom Orbach's avatar

Love this example!

Leon Wildcard's avatar

also parody accounts? been a thing for a while right

Max Pete's avatar

wow I am adding hype monkey to my resume right now

Becky Auer's avatar

Great share again! Do you think this could be done with a 'mascot'? In other words: for a small restaurant with NO budget, could this be done with a restaurant mascot (who is an animal that goes crazy when he picks up a guitar and plays but it more subdued when he's not performing?). Asking for a friend. :)

Tom Orbach's avatar

I think it's important that the Hype Monkey will be a person - i.e. "trevor from torq" and not "torq's owl"

Becky Auer's avatar

LOL. Got it! Thanks

Jordan Bonnet's avatar

Would that work for solo founders without all the network effects you get from a bigger team?

Tom Orbach's avatar

I believe this specific marketing idea is better if your time size is 10>

Leon Wildcard's avatar

shitposters are underrated. there are a bunch of approaches to this, like parody accounts and "interns" that just post on socials. gives you the attention while the main accs focus on trust and conversion