How to land on any founder's desk for $0 💌
5 wild marketing wins to know about today.
Welcome to your Monday briefing!
Here’s your dose of inspiration - 5 viral hits to know about today:
#1
Steal this gifting playbook (closed $60k+ deals)
Delve sells SOC 2 compliance software (SOC 2 = the security audit every enterprise customer makes startups pass before signing).
Instead of cold emails → Delve shipped 100+ custom doormats to other startup offices.
Each doormat had the recipient’s company logo + this clever pun:
“Your shoes look good. Do your SOCs 2?”
The numbers are insane ↓
✅ $6K total spend → $500K in new pipeline in a single day. ~83x ROI.
✅ $60K+ in closed enterprise deals (per StartupSpells’ breakdown).
✅ 850K impressions and 6,000+ likes on LinkedIn = ~$7 CPM (vs. typical LinkedIn ads at $100-$200 CPM).
✅ Bypasses every gatekeeper. No spam filter, no SDR triage, no inbox to delete from.
Manufacturing the doormat itself is the easy part.
But how do you find 100 founder addresses to ship to?
That’s where most marketers give up. ❌
I’ve actually done it many times: My team and I ship physical gifts to prospects every week (books, posters, toys). I’ve built lists of 500+ founder addresses using the exact $0 tactic below.
Below is the 3-step playbook + the address-scraping trick I use on every gifting campaign: