A lot of you asked me how to get Instinct-level buzz for your own product.
In case you missed it, Instinct is a personal AI assistant. You can text it and ask anything: it books the doctor, cancels your subscriptions, orders the groceries, and negotiates with vendors on WhatsApp.
It went from a company no one has ever heard of, to this:
And this is the website (yes, really):
Everything about it is unusual:
❌ No signup button and no app to download, just a waitlist link
❌ No employees talking about it on social
❌ No ads that anyone has seen
❌ No press releases or PR
❌ No launch, anywhere
When the founder finally posted, after tons of rumors, he got 2 million views.
I’m going to show you *exactly* what the company did, because you can copy it too. Even if you barely have users or an audience.
And no, this isn’t “make your product invite-only”. If limiting signups worked so well, every waitlist on the internet would be viral. What worked is a set of decisions the company made about its first users, and every one of them can work on your existing product/service. ✅
Here’s everything you need to know: