How to absolutely pack your next webinar (for $0) 🍿

The distribution tactics I use to get 300+ attendees, every time.

You can spend 2-3 weeks building the best webinar of your life.

But if the promotion plan is to post from the company’s LinkedIn page… only 15 people will show up. (A third of them will be your coworkers 🫣)

Filling the room is really hard work.

I promote every webinar the same way: as a 🌊waterfall🌊. The powerful free channels go first, each step down costs a little more, and paid ads comes last, just to fill whatever seats are still empty. It’s how I get to 300+ attendees without an ad budget, and it works the same for a webinar, a workshop, a livestream, or a launch event.

Clay does this better than anyone right now ↓

Their GTM webinars have pulled 19,000 registrations, each one a lead that cost them under $12. Most from channels that cost next to nothing. One exec’s LinkedIn post brought in 4,000 registrations on its own!

I talked with the team at Clay expecting some secret system. But they run the same waterfall.

I’ve been running this “waterfall” method on my webinars for YEARS, so I finally wrote everything down: all 6 channels that get more attendees (with 2 channels I stole from Clay), the best $0 distribution tactics, and the counterintuitive reminder email that gets registrants to actually show up.

Here’s exactly what to do before your next webinar ↓