Marketing Ideas

Marketing Ideas

How to be more lucky 🍀

What I learned from the top 1% of successful people I know

Tom Orbach's avatar
Tom Orbach
May 16, 2025
∙ Paid
144
22
11
Share

I’m calling bullsh*t on luck.

The idea that some people are just “luckier” is a convenient lie we tell ourselves to explain why good things happen to them and not to us.

I’ve spent thousands of hours working directly with unicorn founders, NYT bestselling authors, and multi-millionaires. After watching how they actually operate – I can tell you their “luck” isn’t random at all.

Luck is a skill you can develop.

Here’s exactly how:

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Tom Orbach
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture