How to reach customers when 90% of the internet is AI slop 🪦

Your marketing playbook for 2026

Last week, I saw an ad that made me physically cringe 🫣

A company called DoubleSpeed (backed by a16z) promises to “control thousands of social media accounts with AI” for bulk content creation.

We’re living in that world now.

I write a Substack newsletter and it competes with 10,000 AI-generated publications; I post on LinkedIn and it gets buried under bot content; I search Google and get AI nonsense.

Every marketer I know is facing the same problem:

AI slop is flooding the internet.

You can’t reach customers by making better content. Not anymore.

The bots outpost you 1,000 to 1.

But some companies are still having their *best year* ever.

I’ve been paying close attention to what they’re doing: They gave up on trying to win the content game and started focusing on 5 distribution channels that don’t need algorithms to work.

This is your playbook for actually growing in 2026. 📕

Here’s what they are doing.