How to find new marketing ideas 💡
Introducing the I.D.E.A. framework
Pareto once said: "An idea is nothing more or less than a new combination of old elements." Cool. But where do you find these old elements, and how can you combine them to generate new marketing ideas? Pareto, buddy, can you be more specific, please?
Hint: Not the best way to find new marketing ideas
Founders and CMOs alike tell me their #1 marketing concern is finding new, fresh ideas. Sure, you can always experiment with emerging channels or test new content, but where can you actually find those rare, out-of-the-box ideas that go viral and bend the curve?
From my experience, it’s not a question of “where,” but rather a challenge of “how.” Locating the sources is a breeze; the real challenge is identifying successful campaigns, reverse-engineering their inner ingredients, and generating marketing ideas from the mix.
Today, for the first time in public, I’m going to share my secret weapon for finding and applying new marketing ideas.
Keep the car - we have a framework!