How to find new marketing ideas 💡

A sneak peek at my I.D.E.A Framework

Hey everyone,

I just wrote a piece for Elena Verna's Growth Scoop and I'm really excited to share a bit of it with you here. It's all about finding those awesome marketing ideas that sometimes feel just out of reach.

I call it the I.D.E.A. Framework. It's a simple, 4-step process I've put together from my own experiences. It's about looking at what others are doing, understanding why it works, and then figuring out how you can use those insights for your own marketing ideas. And yes, it includes some cool examples, like how a mini-tool or a creative Times Square campaign can make a big difference.

✨ Here’s the intro (check out the full article here):

There is no such thing as new ideas.

An idea is nothing more or less than a new combination of old elements.

- Vilfredo Pareto, an infamous Italian economist once said.

James Webb Young, considered one of the most successful advertising men of all time, doubles down on the concept by saying, 'The ideas people produce today are mere remixes of older innovative thoughts.'

Okay, cool. But founders and CMOs alike say their #1 marketing concern is finding new, fresh ideas. Sure, you can always experiment with emerging channels or test new content, but where can you actually find those rare, out-of-the-box ideas that go viral and bend the curve? 

And if there are no ‘new’ ideas, where do we find these old elements, and how can we combine them to generate new marketing ideas?

Pareto, buddy, can you be more specific, please?

Hint: Not the best way to find new marketing ideas

Founders and CMOs alike say their #1 marketing concern is finding new, fresh ideas. Sure, you can always experiment with emerging channels or test new content, but where can you actually find those rare, out-of-the-box ideas that go viral and bend the curve? 

From my experience, it’s not a question of where, but rather a challenge of how to do it in the sustainable and predictable way.

Today, for the first time in public, I’m going to share my secret weapon for finding and applying new marketing ideas.

Keep the car—we have a framework!

☘️ The I.D.E.A. Framework

In recent years, I’ve developed a structured process for finding new marketing ideas. 

Here’s the four-step process in a nutshell:

1. 🎯 Identify other companies’ marketing activities.

2. 🧬 Decode how they became successful.

3. 💎 Extract ingredients for your own marketing idea.

4. 🕹️ Apply everything to your organization.

How does it work? 👇

I've shared the full guide over at Growth Scoop. If you're curious about how to get those creative juices flowing and want to see the I.D.E.A. Framework in action, head on over and give it a read. 🎁 It is *free* to read in the next 14 days:

How To Find Your Next Big Marketing Idea

Can't wait to hear what you think!

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See you on Friday with a new marketing idea (as always) ✌️

Tom