Peter Walker has one of the coolest jobs in tech: “Head of Insights”
He’s a marketer, and his job is to find surprising numbers in his company’s data and post them on LinkedIn as simple charts.
He literally posts charts on LinkedIn for a living 😅
And it works! 🎊
Reporters at TechCrunch, Fortune and Business Insider all quoted him last year. Then he moved to a new company, OpenRouter, and CNBC started quoting him again just 2 weeks later!
Most startups still try to get press by pitching their own news… ❌
“Pitching your startup or your business to reporters is super hard. They don’t care,” Peter said on a podcast.
Peter found a shortcut. He gives reporters the numbers for stories they’re already writing, and they quote him. 🤯
So I reached out to Peter.
“I actually believe deeply that more companies should have this role in their marketing function,” he told me in an interview.
You can do this too (it’s easier than you think) ✅
You can even call yourself “Head of Insights” no matter your role, and you might get quoted if you follow the same steps.
I asked Peter how he’d get a tiny startup quoted like this.
He gave me his full playbook:
🔥 What Peter would do in his first month at your company
🍩 What to chart when you don’t have data
🎤 How to get quoted by reporters who’ve never heard of you
💰 How to get your CEO to say yes to this role (for you or a new hire)