How to grow with AI (without the hype) 📈

9 practical marketing ideas that didn’t exist a year ago

I found a crazy job listing this week:

Anthropic, the company behind Claude, is hiring someone to build the AI agents that run its own marketing and sales. It pays up to $405,000 a year, and it’s literally called “GTM Claude-ification”. 🤯

We’re living in that world now:

AI can run real growth work, and some marketers are having their best year ever because of it. I can tell you exactly how they’re doing it.

(And no, none of their tactics are “generate tons of AI slop” or “blast automated messages on LinkedIn”.)

They use AI to hack marketing itself: genius growth moves that weren’t possible a year ago, the kind that used to take a full team and a budget - now take one person with a few hours.

There’s a playbook for that. 🧠

It includes 9 specific growth tricks you can do today with AI.

None of these need technical skills or expensive tools. All you need is a $20 subscription to Claude.

I’ve been running most of them myself, between my day job at Google and this newsletter. A few of these ideas became real lead sources for us, and there are plays in here I’ve never shared before.

I went looking for an unconventional guide like this, but it didn’t exist, so here it is… 💎

How to actually grow your brand using AI ↓