How to know what's trending in your niche (without scrolling for hours) 📡

Here are the tools that *actually* work.

I’m going to show you exactly how I spot trends before 99% of marketers.

Not by doomscrolling LinkedIn every morning. Not with Google Alerts (those are useless now). And definitely not by reading 20 newsletters.

I use 5 specific tools that can surface what’s actually blowing up in YOUR industry right now. Before it hits the news, before your competitors see it.

Let me show you 👇

Why I stopped recommending Google Alerts 📉

For years I told people to set up Google News Alerts:

“Just add keywords like ‘trending+[industry]’ and you’re good!”

You get an email as soon as a new article pops up.

But that advice is pretty useless now.

People don’t wait for news outlets to tell them what’s interesting. They’re already talking about it on X, Reddit, Discord, or wherever they hang out. Then maybe a journalist writes about it 2-3 days later.

Most viral moments in your niche never even make it to news sites. They live in social feeds and forums (and die there too).

If you want to catch trends → you need to see them where they actually start.

Here are 5 tools for doing exactly that (for almost $0):