How to make AI chatbots talk about your brand (for $0) 💻

The 7-step playbook to get mentioned in ChatGPT, Claude, and Perplexity.

Last week, I asked ChatGPT to recommend HR software for a UK company with 200 people.

It gave me 5 names.

HiBob was #1 on the list.

I tried the same prompt 10 different ways. HiBob showed up every single time. Their biggest competitor (who spends way more on paid ads) never made the list once.

It’s how marketing works in 2026:

89% of B2B buyers are now using ChatGPT, Claude, and Perplexity to research products. They’re asking questions, getting recommendations, and booking demos based on what AI tells them.

If you’re not in the AI answer → you don’t get the call.

Most marketers have no clue how to fix this ❌

They’re buying fancy “AI visibility” tools that track AI mentions and show you the numbers. But the tools don’t tell you what to actually DO about it.

I’ve also seen a million articles about “AI SEO” and “GEO” lately. But again - they tell you AI is important (duh) but skip the practical stuff.

No one’s actually showing you what to do. 😐

So I called Oz Tollman Goodman.

He’s the Head of SEO at HiBob (a $2.7 billion company). One of the sharpest SEO people I’ve ever met. And he’s obsessed with getting AI chatbots to recommend his brand.

Six months ago, ChatGPT mentioned HiBob in 17% of relevant queries. Today it’s 51%. Gemini went from 9% to 61%.

He gave me the whole playbook. So I’m giving it to you ✅

Here’s *exactly* how to make ChatGPT recommend your brand: