How to sell more *without* more marketing 💰
The brilliant strategy used by Nespresso, HP, Nike and others.
In 1900, there were only 3,000 cars in all of France.
Michelin, a tire company, had a serious problem - not enough people were driving, which meant not enough tire sales. 🛞
Their solution was... a restaurant guide.
The Michelin brothers created a booklet showing drivers where to find great restaurants worth traveling to. People started taking road trips specifically to visit these spots.
More driving = more tire wear = more Michelin tire sales.
Genius. 🤯
💡 The Marketing Idea
Create a second product that makes customers use more of your first.
🍕 Michelin Guide made people drive more → sold more tires.
🏁 Nike Run Club makes people run more → they buy new shoes faster.
⚡️ Zapier Template Library uses multiple “Zaps” per template → customers hit usage limits and upgrade.
☕️ Nespresso Recipe Book needs 2-3 capsules per drink instead of 1 → sells more pods.
🍺 Guinness World Records keeps people in pubs longer → they order more beer.
See it? Each company created something customers actually WANT that secretly increases consumption of the main product.
Now let me show you how to do this yourself.
Here’s what you’ll learn:
🎯 The secret pattern behind all successful secondary products
🌈 Real-world examples from billion-dollar companies
🧠 How to make customers naturally use 10x more without feeling pushed or manipulated
💰 My *exact* framework to find your secondary product idea in under 10 minutes
✅ The 2 non-negotiable rules that separate winners from wasted effort