How to make journalists write about you (for free) 🪶

The $0 framework that got me into Business Insider, The Guardian, and BuzzFeed.

I never pitched a single journalist. Yet in 2022, my side project got featured in:

1. Business Insider

2. Financial Times

3. BuzzFeed

4. The Guardian

A week later, it got acquired for a significant exit.

The wildest part? 👀 Every single journalist came to me. I never sent a single cold email.

Since then, I’ve refined and tested this PR framework with 10+ companies. The results have been consistent: free press coverage, every single time. 🔥

I discovered this framework by accident.

While trying to get PR for my projects, I noticed something weird:

Whenever I framed the story a certain way → journalists would suddenly get excited.

Let’s get into today’s marketing idea. I’ll be covering:

• 💰 The $0 framework that made Business Insider publish my story in 48 hours

• 🧪 Headline formulas journalists literally cannot resist (with examples that worked)

• 🔁 How I turned “2 million users” into “cultural rebellion” and got press everywhere

• 🧠 The psychology behind why this approach works 9 times out of 10

• 🖼️ Screenshots of the real email that landed me major press coverage

• 🧵 A copy & paste template (for email + social)