How to recruit an army of micro-influencers (for almost $0) 🪖

The tactical playbook.

Micro-influencers can do wonders for your brand.

But finding them is hard. Getting them to say “yes” is even harder. ❌

Agencies are expensive. Cold emails don’t work. DMs get ignored. The few who respond want $2,000 for a single post. Coordination is a pain in the a**.

There’s a shortcut… ✅

A startup called tl;dv gets 10+ million monthly impressions (!) from micro-influencers. When I first heard this, I assumed they had some massive influencer budget or a viral product.

They don’t.

They just found a loophole that any company can use.

I interviewed Raphael Allstadt, one of their executives, to understand exactly how they built this micro-influencer machine. Turns out it’s extremely simple to copy.

Here’s exactly how ↓