How to win back 100,000+ dead leads 🧟

Zombie signups → active users (here's the exact secret)

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Last year, my friends at Atlas Privacy built a mini-tool that lets people check if their data was leaked in a breach.

It went viral and collected over 160,000 email signups.

Then, for 6 months, Atlas didn’t send a single email to these people. Not one. 🤦‍♂️

By the time they were ready to actually launch their main product, their massive list was ice cold. These leads had completely forgotten they’d ever signed up.

Yet somehow, with just ONE brilliant email, Atlas converted 8-12.5% of these zombie leads into active users.

Here’s exactly how they did it (and how you can steal this playbook):