Marketing Ideas

Marketing Ideas

How to write the perfect cold email (by not giving a damn) 💅

Rare tricks from "Baby Reindeer" and more

Tom Orbach's avatar
Tom Orbach
Jun 07, 2024
∙ Paid

The only rule of thumb that always worked for my cold emails: Make the email extremely casual. 🤙

The more your cold email looks like it wasn’t even meant for the recipient → the HIGHER the chances they’ll actually read it and respond.

❌ Ditch the salesiness.

✅ Make it seem like you don’t really care.

Here are 7 psychological hacks to write emails so casual, you’ll be drowning in replies:

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