Marketing Ideas

Marketing Ideas

How to write the perfect cold email (by not giving a damn) ๐Ÿ’…

Rare tricks from "Baby Reindeer" and more

Tom Orbach's avatar
Tom Orbach
Jun 07, 2024
โˆ™ Paid
65
6
4
Share

The only rule of thumb that always worked for my cold emails: Make the email extremely casual. ๐Ÿค™

The more your cold email looks like it wasnโ€™t even meant for the recipient โ†’ the HIGHER the chances theyโ€™ll actually read it and respond.

โŒ Ditch the salesiness.

โœ… Make it seem like you donโ€™t really care.

Here are 7 psychological hacks to write emails so casual, youโ€™ll be drowning in replies:

This post is for paid subscribers

Already a paid subscriber? Sign in
ยฉ 2025 Tom Orbach
Privacy โˆ™ Terms โˆ™ Collection notice
Start writingGet the app
Substack is the home for great culture