The Cluely case is brilliant! What I find most interesting is how they essentially weaponized curiosity. By showing the 'result' (the payment) without the 'how', they turned thousands of Redditors into their search engine marketing team. The genius is that Reddit's anti-promotion rules actually make this strategy MORE effective - because authentic posts stand out so much more now. It's a masterclass in using constraints as creative fuel.
Great updates, but I wonder how many of those faux Reddit posts will be tolerated before users start downvoting them. I wrote about Reddit last week: https://boxwoodco.substack.com/p/how-i-use-reddit-for-marketing-in - maintaining Karma can be tricky, and at first what may work will become tedious for people who really want to have a conversation on the platform.
I absolutely love this IKEA case study! But then- I spoke about it with my London friend, and she got me thinking-since it’s London and it’s basically raining 24/7, isn’t this just the 'real' price they intended all along? Genius branding or just a clever way to frame their standard pricing?
Great info - I always look forward to your email!
It seems Cluely exists to go viral
Thank for sharing the latest update.
The ChatgBT move on ads is not a surprise.
The Cluely case is brilliant! What I find most interesting is how they essentially weaponized curiosity. By showing the 'result' (the payment) without the 'how', they turned thousands of Redditors into their search engine marketing team. The genius is that Reddit's anti-promotion rules actually make this strategy MORE effective - because authentic posts stand out so much more now. It's a masterclass in using constraints as creative fuel.
Great updates, but I wonder how many of those faux Reddit posts will be tolerated before users start downvoting them. I wrote about Reddit last week: https://boxwoodco.substack.com/p/how-i-use-reddit-for-marketing-in - maintaining Karma can be tricky, and at first what may work will become tedious for people who really want to have a conversation on the platform.
#1 is masterclass!
Thank you for the marketing ideas! I'm trying real hard to figure out how to best get an audience for my own niche of work.
I absolutely love this IKEA case study! But then- I spoke about it with my London friend, and she got me thinking-since it’s London and it’s basically raining 24/7, isn’t this just the 'real' price they intended all along? Genius branding or just a clever way to frame their standard pricing?
very good tips some more on reddit from my side and how I help folks there and brands.
- Post conversation driving posts, not promotional content
- Use tools like gummysearch.com, thehiveindex.com
- Choose 4-5 relevant subreddits to get started
- Optimize your profile like a landing page with clear CTAs
- Add product pitch description if possible
- Include <your product> links (docs, website, github, blog)
- Build trust before selling
- Low-hanging fruit first - start with the 50- 500k subreddits and not the super crowded ones.
- Create an account on https://f5bot.com/login and get all the notifications and see which one is good to engage.
or just post the entire blog their instead of a link in r/programming
the best example I've even seen - https://www.reddit.com/r/rust/comments/1dpvm0j/120ms_to_30ms_python_to_rust/
Because everyone expects ChatGPT ads to be cheaper, I am inclined to believe they won’t be
My favorite read on here so far!! A little late to the party