a timely one, Tom! If you're looking for examples, at Float we just started a mini-series of 'agency antics' sketches—it absolutely follows the 'insider language/insider pain points' approach from your golden rule. I will write about B2B product-led comedy at some point... once we have a few more videos out 😉
The tension here is that authenticity and strategy get treated as opposites when they're usually the same decision viewed from different angles. A brand that feels manufactured almost always traces back to messaging built for an audience the founder doesn't actually understand or care about, not to some inherent flaw in having a strategy. The brands that read as genuine tend to be the ones where the strategist actually believed the pitch themselves. That distinction gets lost in most be authentic advice.
I just wanted to take a moment to say that your content is truly top-tier. You consistently deliver an incredible amount of practical, high-value information that is so rare to find elsewhere. It’s clear how much effort you put into breaking down topics that most people gatekeep or overlook. Thank you for your generosity and for making such a genuine, positive contribution to this community!
a timely one, Tom! If you're looking for examples, at Float we just started a mini-series of 'agency antics' sketches—it absolutely follows the 'insider language/insider pain points' approach from your golden rule. I will write about B2B product-led comedy at some point... once we have a few more videos out 😉
→ https://www.linkedin.com/posts/float-schedule_when-your-resourcing-spreadsheet-is-on-the-activity-7485336557558771713-S1dX?
The tension here is that authenticity and strategy get treated as opposites when they're usually the same decision viewed from different angles. A brand that feels manufactured almost always traces back to messaging built for an audience the founder doesn't actually understand or care about, not to some inherent flaw in having a strategy. The brands that read as genuine tend to be the ones where the strategist actually believed the pitch themselves. That distinction gets lost in most be authentic advice.
I just wanted to take a moment to say that your content is truly top-tier. You consistently deliver an incredible amount of practical, high-value information that is so rare to find elsewhere. It’s clear how much effort you put into breaking down topics that most people gatekeep or overlook. Thank you for your generosity and for making such a genuine, positive contribution to this community!