I’ve never seen marketing change this fast, and I’m way more excited than worried.
It might feel like you’re supposed to learn a new AI tool every week (because you are). But most AI tools won’t change much for your business growth. The bigger trends behind them will. That’s why I wrote this article.
I send you marketing ideas every week.
Today I want to zoom out and talk strategy instead.
Fiverr’s CEO told investors last week that the internet is “dying”. People used to search → click a link → land on a website → place an order, and all of that is disappearing:
That’s very true.
I see how marketing is changing like never before in my job, leading growth at Wiz (acquired by Google), and tons of CMOs I talk to tell me the same thing.
Surprisingly - most of what’s coming in 2027 is good news for small teams.
It all comes down to my 7 biggest predictions for 2027, my highly opinionated take on the future of growth.
Now listen:
Every 2027 prediction I’ve read so far sounds the same.
❌ “2027 is the year of AI agents!”
❌ “Influencers are the new billboards!”
❌ “SEO is dead. Long live GEO!”
❌ “Authenticity will win!”
You’ve seen them a million times. I have too. They’re not wrong, they’re just... not useful when you have to decide what to do next.
So for each of my 7, I’ll include a real practical example and the growth move I’d make next year ✅
Plus, I’ll tell you how I’d build and hire a marketing team from scratch (considering AI) if I joined a new startup today.
A year from now, I’ll come back and grade myself on all 7 predictions.
Here’s the most important thing I’ve ever written, and how to win 2027 before it even starts.