"Link in the comments" is dead 🪦
babe wake up, the URL goes in the post now.
Last week, Mark Zuckerberg shared something on X and put the link in the comments, like most of us marketers do.
The head of product replied:
Everyone’s been avoiding a penalty that no longer exists… including the guy who runs Meta.
On LinkedIn it’s even worse ❌
When you put your link in a LinkedIn comment, the default “Most relevant” view filters that comment out. Your link is 100% hidden.
People read “link in comments 👇”, open the comments, and can’t find it.
Put your damn link in the post ✅
My most viral LinkedIn posts all had a URL straight in the post.
This one did 333,343 impressions with my newsletter link at the bottom:
So put your link in the post. The algorithm really only cares about what you say in the post. Here’s what to say to go viral in 2026.
Have a great day ✌️
-Tom
Yes, I’ve been doing this on LinkedIn for ages but there’s always part of me thinking, should it be in the comments.
I shall wonder no longer!
I always put the link in my posts, and it seems to do pretty well.