Marketing ;;;;;;;;[[[[[[[inspiration....ksdjflaksdjf
The best marketing ideas from the past 7 days.
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#1
Keyboard smashing is getting MILLIONS of views
The New York Giants posted “es;gfhewufhufuwiehfiushuerfghurke” this week and got 7.8M views.
Lady Gaga did it in 2012:
LEGO did it last year:
See the pattern?
Typos, gibberish and keyboard smashes make you look human. They stop people scrolling. Everyone wants to catch a brand (or a gov) screwing up.
My take: Perfect AI-written posts usually get ignored. “Mistakes” get shared. People screenshot them, tag friends, argue in comments. Test posting something slightly broken and watch what happens.
#2
Lovable censored their own announcement (and it’s genius)
Lovable posted a new integration announcement with the partner’s name blurred out.
People started guessing in comments. Some trolls “revealed” it was random companies based on the blurred shape.
A few hours later they revealed it was Shopify (who knew). Way bigger impact than if they’d just announced it normally.
We do “censorship marketing” all the time at Wiz:
Other companies too:
My take: Censoring turns viewers into participants. They guess. They debate. They build hype for you. If you’re announcing something, tease it first with key details hidden. Let people work for it!
#3
OpenAI made account age → new status symbol
Their new Atlas browser shows exactly how many days ago you joined ChatGPT:
People are posting their “member since” everywhere and flexing who joined first.
It’s just like Threads gave early users low account numbers to brag about.
My take: Give your early users something to show off: a date, a number of days badge, or even a certificate. They’ll screenshot it and post it. People love proving they were early to something.
#4
This crane company just won the internet
Thieves broke into the Louvre and stole €88M in jewels using a crane.
The crane company posted this:
Translation: “When things have to go quickly”
It went insanely viral everywhere - 82,000 Instagram likes and tons of earned media.
My take: Real-time marketing works when you move *really* fast. Böcker didn’t overthink it. They saw their product in the news and made an ad the same day. If you’re going to do it, do it immediately or don’t do it at all.
#5
Google roasted Microsoft in a spicy product announcement
They launched a “Business Continuity” plan specifically for when Microsoft 365 goes down (which they note is “not if, but when”).
My take: When everyone already knows the problem exists → you’re not being mean by naming it. You’re just giving people permission to switch :)
If your competitor has a known weakness, say it.
P.S. Last week I reported on Ramp’s extremely fun campaign printing thousands of receipts. I think this post sums it up perfectly: You literally can’t compete with someone who’s having a blast.
That’s marketing 101.
Have a blast ✌️
Tom
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The best marketing newsletter on the market by far.
Re keyboard smashing. Is there a free, three day workshop on that?