The ‘nostalgic’ way to STOP people scrolling past you 💾
7 practical ways to include charming nostalgic content in your marketing efforts
📱 How to Stop the Scroll:
Based on my experience, there are 3 types of graphics that, when shown, immediately make people stop scrolling their feeds:
Nostalgic content
Private chats (i.e. iMessage / Whatsapp screenshots)
Today, we dive into nostalgia. It’s not just a scroll-stopper…it's a spend-maker. 🤑
🧠 Hard Facts about Nostalgia:
Thinking about old times? You’re likely to spend more now. 💸
73% of us love things that remind us of the past.
Nostalgic marketing can boost brand loyalty by up to 36%.
It strengthens social bonds, making people more likely to share (extra word-of-mouth!).
Subscribers to the r/Retro subreddit have doubled to 10k+ since 2020, and r/80sDesign has hit 86k+ subscribers. Big brands are already leveraging nostalgic design in their marketing.
So many brands use nostalgia this these days, like Poolsuite and Spotify:
One of my all-time favorite examples of nostalgic marketing is the Superbowl ad of Coinbase from 2022, based on the old DVD logo flying around on the screen (everybody hoped it would hit a corner - and it did).
