Turn your marketing meetings into finished work. Proof of humanity is the right instinct. The trap is treating AI as the face of the brand while humans still drown in the follow-ups after the call. Notetakers leave lists. The useful move is completing briefs, drafts, and next steps ready for a human yes, with controlled human intervention before anything sends or spends. People still want a person at the sensitive step.
BRB... putting “Made by [Name] and [Name]” under my products! My newsletter email footer has an AI disclaimer that says,
"Guarantee: 100% Human
This email was fondly crafted by a human for a human. While I use AI (research, scheduling, brainstorming, strategy, etc.), I will never use a bot to represent me. When you see, read, or email with me, it will always be me."
This is the core of modern brand perception: In an era of infinite, instant AI-generated noise, friction and human craft become the ultimate signals of luxury.
When everyone automates, intentional restraint and personal presence stand out instantly. True differentiation isn't about moving faster than the algorithm—it’s about having the quiet confidence to show the human hands behind the work. Outstanding breakdown, Tom! 🥂
As a Gen X'er I think its cute seeing "old school" revisited...I. here's for it...Cause when was the last time anyone received a handwritten letter ...in. the.mail? No AI sounds like pre handheld computers and good Ole analog again🎊👏🏾🙋🏾♀️
Everything I do is human and I always declare it.
Great article! We truly believe it too Tom, thats why we love to organise events in IRL with companies that change the future!
actually cool
thank you
Turn your marketing meetings into finished work. Proof of humanity is the right instinct. The trap is treating AI as the face of the brand while humans still drown in the follow-ups after the call. Notetakers leave lists. The useful move is completing briefs, drafts, and next steps ready for a human yes, with controlled human intervention before anything sends or spends. People still want a person at the sensitive step.
BRB... putting “Made by [Name] and [Name]” under my products! My newsletter email footer has an AI disclaimer that says,
"Guarantee: 100% Human
This email was fondly crafted by a human for a human. While I use AI (research, scheduling, brainstorming, strategy, etc.), I will never use a bot to represent me. When you see, read, or email with me, it will always be me."
I had a great time reading this. It's superb to read with the voice reader feature.
Some great examples love this
This is the core of modern brand perception: In an era of infinite, instant AI-generated noise, friction and human craft become the ultimate signals of luxury.
When everyone automates, intentional restraint and personal presence stand out instantly. True differentiation isn't about moving faster than the algorithm—it’s about having the quiet confidence to show the human hands behind the work. Outstanding breakdown, Tom! 🥂
As a Gen X'er I think its cute seeing "old school" revisited...I. here's for it...Cause when was the last time anyone received a handwritten letter ...in. the.mail? No AI sounds like pre handheld computers and good Ole analog again🎊👏🏾🙋🏾♀️
love that you give actual examples.