Putting the offer at the bottom is the clever part. Lead with the discount and the email is about the deal. Lead with who they are, and the free month feels like a bonus. Saving "That's still me" for the next win-back email.
one test i would love to see is running the identity trick in reverse: reminding people of who they want to become instead of who they were. aspiration might convert better than nostalgia.
Pre created accounts for 160000 dead leads, one click, 8ā12.5% converted. Identity gets them to click. Removing the login page gets them to stay. Most teams do the first and skip the second.
Ooh! Going to try this today with a batch of customer DMs
Putting the offer at the bottom is the clever part. Lead with the discount and the email is about the deal. Lead with who they are, and the free month feels like a bonus. Saving "That's still me" for the next win-back email.
one test i would love to see is running the identity trick in reverse: reminding people of who they want to become instead of who they were. aspiration might convert better than nostalgia.
This made me laugh, and it's such a smart idea.
The stats you shared on identity marketing are impressive and for pretty simple shift in language! Super helpful - thanks!
"ā Asking people to ābe a voterā instead of āto voteā raised turnout by 15%"
"ā Asking kids to ābe a helperā instead of āto helpā made 50% more of them clean up"
Pre created accounts for 160000 dead leads, one click, 8ā12.5% converted. Identity gets them to click. Removing the login page gets them to stay. Most teams do the first and skip the second.