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Vishal Kataria's avatar

Late to the party, but this is excellent. Just because we're selling B2B products doesn't mean the buyers are not humans who want to have fun.

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Yoav Achiam's avatar

I love the example of "which review would you rather read". Nice!

Great post!

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Hopeful Investor's avatar

I truly appreciate all that went into pulling this lost together! My head is swirling with ideas, all of which I emailed to myself to follow up on later!

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Create A Better You's avatar

Love this Tom, and will start applying your nuggets of marketing wisdom to my business WORD EMPIRE and even my book club BOOK EMPIRE. Thank you, and keep up the great work.

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