Here’s a little flow chart I made:
Yes, you absolutely should do ‘Founder Marketing’ (=share thoughts, expertise, and startup updates on your personal social media). It’s the easiest no-budget brand awareness tactic. You can’t afford NOT to do founder marketing.
You can do founder marketing in 2 ways:
Investing your time and simply writing posts yourself (FREE)
Hiring a ghostwriter to help you from Upwork or Fiverr (💲💲💲)
I highly recommend doing it yourself—it’s a skill worth mastering.



