Starting a new marketing job is tough.
You want to make an impact starting Day 1โฆ But where do you begin?
Iโve got a simple trick that never fails: ๐
๐ Create a #marketing-ideas channel on Slack/Teams
๐ฃ Invite colleagues from EVERY department (yes, even the devs)
๐ง Share campaigns youโve seen in your previous roles
Boom. Only 3 steps to boost teamwork and show youโre ready for new ideas.
๐ฅ Why this simple trick is so powerful
Your new colleagues (in sales, product, and engineering) live and breathe your companyโs industry just like you. Itโs always in the back of their minds.
When they doomscroll on social media and spot creative marketing in the wild, their brains make connections to your company. They are NOT marketers โ but the gears start turning. โ๏ธ
But with no place to share their marketing ideas? โ Poof. Theyโre gone.
Your #marketing-ideas Slack channel fixes that. ๐
๐ง The only rule in the channel
In this channel, thereโs no such thing as a โbadโ idea. ๐ โโ๏ธ
People should feel 100% comfortable sharing ANY thought, no matter how out there.
To get the ball rolling, drop examples of campaigns that have WOWed you (bonus points if theyโre from the competitors of your previous workplace). Show the kind of ideas youโre hungry for. Set yourself a weekly reminder to share something in this channel โ itโs your job to keep it alive.
๐ How I used this tactic to boost our brand
When I worked at MineOS, a privacy tech startup, a competitor launched a job board exclusively for privacy professionals. Brilliant idea. Instantly positioned them as the industry authority.
I hated myself for not thinking of it first.
Imitating them would look silly; we were in the same Privacy space, after all.
When I joined Wiz, a cloud security company, I created a #marketing-ideas Slack channel. Shared the job board idea as inspo to get the snowball rolling. Three months laterโwe launched our own โCloud Security Job Boardโ. Massive win! ๐
๐ This will 100% make you a team superstar
The beauty of this approach is that everyone wins:
โ Coworkers feel valued and heard
โ You get a HUGE collection of new marketing ideas to work with
โ Your bosses get more engaged and collaborative teams
But wait, thereโs more!
When you become the idea aggregator, something cool happens: People start coming to you proactively with suggestions and projects.
You become known as the one employee whoโs always open to new ideas. The one whoโs not afraid to shake things up. The brave person who walks the Tall Grass.
In those early days at a new marketing job, I found that reputation to be pure gold. ๐
๐ง๐ป Here's my challenge
Start that #marketing-ideas channel now. Donโt wait another day. Invite your teammates, drop some examples, and let the brainstorming begin. ๐ง ๐ฉ๏ธ
Trust me: Itโll be the easiest quick win you ever land in your first month.
Challenge accepted? ๐ช
See you next week!
-Tom
โIf you enjoyed this article, please tap the Like button below โฅ๏ธ Thank you!
๐๐๐ค
Love this, always great value with simple actions, thank you :) ๐