12 Comments
User's avatar
Owen Shrock's avatar

Don’t save this post… unless you actually want to stop wasting years on dead marketing tactics 👀

Expand full comment
Juan Beck's avatar

Love it! I was expecting more of a "If this article helped you, please DON'T share it with someone else who needs it." hahaha

Expand full comment
Anliette🌲's avatar

Beautiful. Short snacky tips!

Expand full comment
Carolyn Delacorte's avatar

Great points!

Expand full comment
Sarah's avatar

Great post. Especially liked

7. Me-First Law

11. Shareability Spectrum Law

And

13. Reactance Theory

Expand full comment
arinrye's avatar

Now I understand why people want to "peek around the back" in my craft fair booth! I never understood why they think I am hiding all the good stuff in the mess back there. Reactance Theory makes perfect sense

Expand full comment
Anton Zaides's avatar

Loved it! And thanks for the mention, glad the inspiration thing went the other direction once in a while 🙃

Expand full comment
Trent Turner's avatar

The Law of Sh**ty Click Throughs gets me every time. Thanks for sharing!

Expand full comment
Manuel's avatar

I love this episode. So much great stuff in it, thank you very much dear Tom!

Expand full comment
Justin's avatar

Thanks, Tom! I love this post and the pixel art illustrations. So many helpful tips. I like how you mentioned using hand-drawn illustrations instead of stock photos, as I'm creating illustrations for Substack writers.

https://payhip.com/ajdoodles

Expand full comment
Sarah Sunny's avatar

Thank you for sharing. I am going back to my drawing board. This marketing game is mine to win!

Expand full comment
Rachel W. Thibodeaux's avatar

This is good GOOD! By taking action on even half these, I suspect marketers & leaders would be ahead of most of their competition.

Expand full comment