The $2,000 presentation Apple just gave away for free 🔄
How to sell expensive products to people with no money
Apple just released the most brilliant sales deck I’ve ever seen.
They created an 81-slide presentation template for broke college kids to convince their parents to buy them a $2,000 MacBook.
I’m not kidding.
It’s called “Why I Need a Mac for College” and it’s absolutely brilliant.
The presentation has everything: ROI calculations, competitive comparisons, objection handling, even guilt trips about vitamin D and spine health:
My favorite slide? 👇
Apple is doing Certificate Marketing! 👨🏻🍳 *chef’s kiss*
Here’s what happened:
Student wants Mac → Parents have money → Apple gives student the pitch deck
Apple basically turned every college student into a trained sales rep with ready-made slides and arguments.
The marketing idea: Help users pitch your product internally 💡
Every B2B marketer knows this problem:
But it’s damn difficult.
Game over.
Here’s the problem: Your biggest fans are your worst salespeople. They know exactly why they need your product, but they can't explain it in a way that gets budget approved.
The solution: Arm users with the right words.
Enterprise companies solved this paradox years ago: They have dedicated “business value” teams that create custom slides for customers to take to their own bosses. It’s how they close million-dollar deals
Apple just applied the same strategy to consumers.
Every company where users ≠ buyers should be doing this immediately.
The crazy part? It’s stupidly simple to implement.
I’ll be covering:
🎯 The copy & paste template that 90% of companies should start with
🧠 4 psychological triggers that guarantee budget approval
🍦 The “ice cream” principle that makes expensive feel worthwhile
🖼️ Rare examples from companies generating millions this way
💰 Proven scripts for CFOs, CTOs, and every buyer type
⚠️ The fatal mistake that kills most internal sales (avoid this)