The $32B lesson about putting yourself out there 💸
How I gained 25,000+ followers using a zero-risk posting strategy
A few years ago, my inbox was drowning in rejection letters:
No matter how many applications I sent, the result was always the same – rejection after rejection.
I was qualified. I had the skills. But I remained invisible in a sea of resumes.
Then I made a tiny change: I started posting on social media.
Fast forward to today – I’m the Head of Growth Marketing at Wiz, a cloud security company that Google just agreed to acquire for $32 billion.
What’s crazy is that I didn’t even apply for this job. The CMO (now my boss) found ME through my content on social.
And it wasn’t random luck:
Every single role I’ve landed since 2019 came from a CEO/CMO who discovered my thoughts online. Not from submitting applications. Not from traditional networking. Just from regularly sharing what I know.
The algorithm secret no one ever told you 🔑
I used to be 🫣 terrified 🫣 of posting on social media.
My mind raced with fear: “What if nobody likes it? What if I look stupid? What if this destroys my professional reputation?”
For years, this kept me silent.
Today, I have over 25,000 followers on LinkedIn and regularly hit 300+ likes per post.
Everything changed once I realized this ridiculously simple truth:
No likes = no one sees your post anyway!If you get zero engagement on your content → social platforms simply bury it.
It means that when your post fails, NO ONE looks at you like this:
Why? Because the algorithm won’t show your post to anyone in the first place.
LinkedIn, Twitter, Instagram, TikTok – they all work this way. If something doesn’t get initial engagement, it simply fades away. The people who would’ve judged you never even see the post.
When I looked at it this way, the decision became obvious.
The real math of social media growth 📊
Here’s the actual risk calculation:
Posting content: 10% chance of amazing engagement, 20% chance of “ok” engagement, 70% chance the algorithm buries it and almost no one sees it.
Not posting at all: 100% guarantee of zero reach, zero engagement, zero growth.
Just like that, my biggest fear became completely irrational. It’s mathematically IMPOSSIBLE for a “failed” post to damage your reputation because almost no one will ever see it.
Not posting is actually the riskiest strategy. You’re guaranteeing zero visibility.
How tiny posts create a massive snowball ❄️
Every social media success follows the same pattern as a snowball rolling downhill:
At first, nothing happens. Your first 10-20 posts might gather minimal traction. This is where most people quit.
But they miss the fundamental truth of snowballs: Growth isn’t linear, it’s exponential.
Each time you publish, three things happen:
📡 Your content radar becomes more accurate – you know exactly which topics trigger engagement
✏️ Your writing style adapts automatically to what works
🤖 The algorithm gets better at finding your ideal audience
This creates a powerful cycle: Better content → More engagement → Wider reach → More followers → Even better content.
The feedback loop is your UNFAIR advantage. While others obsess over perfection, you’re rapidly iterating and improving with each post. You’re getting 10x more data points about what works.
The darkest moment comes right before breakthrough. Most creators abandon their efforts just steps away from the tipping point.
Keep rolling long enough and physics works in your favor.
How to start your own snowball (my full system) ⛄
Ready to overcome your posting anxiety?
Here’s the exact playbook that helped me build 25,000+ followers: