There's a *huge* gold rush on AI video platforms right now 🏃♂️
5 marketing wins that broke the internet this week
Monday inspiration time!
The biggest marketing wins this week came from brands doing things that shouldn’t work.
OpenAI released some *very* unexpected ChatGPT ads. A fintech startup faked UFOs and got thanked for it. Some guy built 276K followers by repeating one line in every post. And empty platforms where first-movers are getting millions in free reach.
It’s all working brilliantly.
I tracked down the five most viral marketing moves happening right now. Each one breaks different rules, but they’re all tapping into something marketers have been ignoring for years: being weird is more valuable than being right.
If you’re still playing it safe while your competitors are embracing chaos → you’re already behind.
Here’s what’s breaking the internet (and how to copy it):
🤖 The campaign that made AI feel like 1994
🌀 Secret empty platforms giving away millions in reach
🟣 The hoax that generated 3.7M views in 48 hours
🧠 One line repeated 200 times = 276K followers
📦 Packaging that shuts down critics automatically
Plus the two-word sign that beats any slogan ever written.
Let’s dive in.