Monday briefing time!
The internet’s turning against AI - and brands are making MILLIONS from it.
Heineken, Polaroid, even Cadbury are ditching AI hype and positioning themselves as the “real” alternative. Half of Americans now say they’re more concerned than excited about AI. Marketers are turning that fear into campaigns that actually work (see the amazing ads below).
The tactics below work for any brand (AI or not). You’ll see how to get free distribution, when simplicity wins, and what mistakes to avoid.
Let’s get into today’s marketing inspiration. I’ll be covering:
⚡ Why rage bait is working better than $1M campaigns (and how to use it without looking desperate)
⚙️ Free new AI marketing tool from Google can generate on-brand campaigns in 10 minutes
💡 The 1-word sign in NYC that went extremely viral + what can we learn from it
🎨 The photoshop move that everyone’s copying (but shouldn’t)
🛑 How to tell if your ad is bad (BEFORE you run it)