The "Anti-AI" writing cheat sheet 🧪

Your audience already knows. Here's how to fix it.

Your audience already knows when AI writes your stuff.

They can’t always explain why it feels off.

But something in their brain goes “nah” and they continue scrolling.

You’ve done it yourself. You’ve read a LinkedIn post and thought “this is ChatGPT” before you even finished the second sentence.

Now imagine your audience doing that to your content:

Your emails. Your landing pages. Your LinkedIn posts. Every time they scroll past, you lose a tiny bit of credibility. And credibility, once lost, is really hard to earn back. ❌

I’ll be honest with you: this is the #1 thing I worry about as a marketer right now. Not growth. Not ad costs. Whether my audience trusts that I’m the one talking to them.

Most marketers don’t even know what’s giving them away. 🤦🏻‍♂️

They think the fix is to ask AI to “add a personal touch” or “make it more conversational”. I see this advice everywhere and it drives me crazy. That’s not the problem. The problem is that AI writes in very specific patterns that are invisible to the writer but obvious to everyone reading.

I’ve found over 24 patterns that make writing sound AI-generated.

Every single one is fixable.

Once you learn what they are, two things happen: you can never unsee them (you’ll start spotting them everywhere, including in content from marketers you respect), and your own writing gets *dramatically* better.

The weird thing is, I haven’t seen anyone compile these properly. People talk about “making AI sound more human” in vague terms. But I couldn’t find a single resource that listed the exact patterns, words, and structures to avoid.

So I built one myself. ✅

I personally run every single thing I write through these rules before I publish. I refuse to let anything out the door that could make someone think “AI wrote this.”

Today I’m handing you my entire checklist.

This is what I wish I had when I first started worrying about AI cringe.

Here’s what’s inside:

1. 🧪 What makes writing “sound AI” (it’s not what most people think)

2. 🔍 13 weird AI patterns to avoid with before/after fixes for each one

3. 🚫 List of 100+ banned words and phrases that only AI uses

4. ✏️ How to add your own voice back after AI strips it out (this is a super-important step everyone skips)

5. 📋 The copy & paste prompt that fixes all of the above for you automatically