How to sound like a billion-dollar brand 🧬
The internal guides top CMOs sent me (with a Google Docs template)
Brand archetypes are so cringe.
If you’ve ever sat through a voice & tone workshop, you know the drill:
❌ 12 astrology cards asking if your brand is a “Lover” or an “Explorer”
❌ People arguing over whether you’re a “Hero, but with Creator energy”
❌ a mood board with a slider where you rate yourself 1-10 on “Playful”
It looks great in the room.
But then no one opens it again.
And it never once helps a new hire write a LinkedIn post, send an email, or answer the only question that matters: “so what does your company do?”
What top brands actually send new hires 📋
So I emailed CMOs at a dozen of the best brands in the world and asked for the messaging guide they give employees on day one. Most of them said yes (a perk of writing a big newsletter).
They had one thing in common: they were ✨simple✨
Just plain answers: how we sound, the words we use, tone for every channel, and the things we never say. The kind of perfect doc anyone can read in ten minutes and start applying in their work. No archetypes, moods or other BS.
So I built a template ✅
I took the best parts, cut the fluff, and turned it into a fill-in-the-blank messaging guide you can use today. Every section has a real example from a billion-dollar brand (Wiz, Canva, Stripe, others), so you’ll have some inspiration.
Your boss will love it (every boss I’ve had has asked for one 😅). But more importantly, this doc is how you teach AI to always sound like you.
And today, it’s yours.
This is THE one single Google Docs file that will make your scrappy team sound like a $1,000,000,000 brand.
Here’s what you get:
📋 The full 10-page brand voice template (keep it forever)
🎯 Fill-in-the-blank sections that make everything super actionable
💻 Feed it to AI for instant on-brand copy
🧨 A real billion-dollar example in every section (Amazon, Wiz, Shopify, more)
📊 Tone for every channel: email, social, website, sales, and in-product
📂 PDFs of real companies’ actual messaging guides
First things first, download the template using this secret link: