The dark truth about memes (no one talks about this) 🗿

How a boring B2B startup gets 90% of sales from a secret meme page

Hey friends! Tom here 👋

Today, I’m excited to feature a guest post by my friend Jason Levin. He is the founder of meme marketing software Memelord Technologies. Jason is also the author of Memes Make Millions, a book about viral meme marketing. He had such a good marketing idea in hand, I couldn’t resist sharing it with you all!

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Hi, I’m Jason “The Memelord” Levin.

Last week, I stumbled upon a viral meme page called “Crushing Quota” on Instagram. The content was great - inside jokes about sales teams, poor SDRs, and quota pressures.

Then I noticed something strange in their bio. A tiny logo. For a company called 1up.

That’s when it hit me: This was NOT just another meme page run by some random sales bro… It was a carefully crafted marketing front for an AI company.

And they’re not alone.

🗿 The dark truth

Some of your favorite meme pages - the ones you think are run by funny people in your industry - are actually sophisticated marketing operations run by major brands.

Which leads us to today’s marketing idea:

💡 The marketing idea

Create a niche meme page for your brand (separated from your main social media page). Do it on X, Instagram, and yes… LinkedIn.

3 reasons why I love this idea:

1. 🧪 Creative experimentation: When you run a niche meme page, you get to be more unhinged and take bigger risks with your content—especially if you’re doing it pseudonymously or anonymously. Hot tip: this is the perfect task to give to interns or your little brother who you don’t trust running your main account yet.

2. 💂 Backup account: What if your main account gets hacked or blocked? Wouldn’t it be nice if you had a backup account with 1000s of people following you in your niche…? This is like worst-case scenario, but it’s good to always be building multiple accounts.

3. 💸 Cheap and fast: Meme marketing is extremely high leverage. Think about it. If your average customer value is $1,000, all you need is 1 banger meme from a $750/month intern to hit ROI. There’s plenty of meme teams out there (and college kids or little brothers you can hire) for cheap.

So let’s jump into how to do this right:

💻 How 1up is getting 90% of their sales pipeline via viral memes

1up is an AI software for automating knowledge for sales teams.

Basically, their software helps sales teams fill out proposal requests using AI on their knowledge base. Boring b2b SaaS stuff, but they make it fun with their marketing.

Rather than making an Instagram page with a straightforward name like @1upmemes, they built an unhinged Instagram meme page titled Crushing Quota full of inside sales jokes and dank sales memes. It’s genius.

They find new viral meme templates using my software and then remix them to things in their niche. All those inside jokes in your industry that no one else understands are perfect for meme marketing. Because they’re unhinged, you barely notice the 1up logo in the memes and the 1up logo in the bio. And if you do, who cares because it’s so funny???

And while their marketing is silly, they’re making serious money!

“90% of our actual pipeline comes from meme marketing,” 1up’s founder George Avetisov told me. With a minimum customer lifetime value of $249/month billed annual (and much larger enterprise plans), running a meme page is a literal no-brainer for them. All you need are 2 new customers per month and you’re covering a social media manager’s monthly salary. It’s why I always say memes are some of the highest leverage marketing.

🍝 The secret sauce: the best memes come from problems in your niche

FinTech companies make memes about Excel because it’s annoying software.

Marketers make memes about struggling to attribute where customers are coming from because attribution is the most confusing problem in marketing.

Salespeople make memes about cold email landing in spam because it sucks.

Whatever niche you’re in → there are memes to be made.

So think:

What problems do your customers face? What problems do you face every day? What do you and your friends in your industry complain about? Only you know.

⏰ Your 24-hour playbook for creating a meme marketing strategy

1. Make a list of all the problems people in your industry face.

2. Drink a Red Bull

3. Jump into a meme editor like Memelord Technologies (my software) and start making memes

4. Post 3-5x/day everyday

5. Engage with your followers and other pages in your niche!

Boom, you’re officially on your way to becoming a memelord.

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And that’s a wrap! Massive thanks to Jason Levin for writing this guest post.

See you next week ✌️

Tom

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