The genius way KitKat owns a specific part of your day 🍫

Your ultimate guide to "Moment Marketing"

KitKat just dropped a genius campaign. 🤯

KitKat posted a video that links their iconic slogan “Have a Break” with a surprising way to boost ChatGPT's performance. The trick? Asking the AI to take a break! 😮

Interestingly, this isn’t a marketing gimmick:

Google's latest research shows that breaks can actually improve AI output (Try it yourself: ask ChatGPT to “take a break, and then…” and you’ll see that it actually works).

👉 Here is the real game-changer: This video is part of KitKat's bigger strategy to become synonymous with having a break. KitKat has an actual mission to OWN the concept of taking a break. It’s the perfect “Moment Marketing” masterclass.

Let’s dive in.

💡 Moment Marketing 101: Identify a specific moment in your customer's day when your product or service is most helpful — and own that moment.

♥️ How KitKat Owned the ‘Break’ Moment

KitKat’s strategy for blending their message into our daily lives (and owning the moment of ‘having a break’) is super impressive.

They are famous for their billboards, designed to remind you to take breaks:

They’ve also targeted specific Gen-Z search keywords on Google and YouTube, such as ‘bad hair day’ or ‘I hate Mondays,’ and advertised advice to just take a break.

😍 And my favorite: They even placed public benches shaped like KitKat bars, all about reminding you to seize the moment for a break.

📘 The “KitKat Method” (my tactical guide_

How to make your brand synonymous with a daily ritual? Here’s how to master “Moment Marketing”: 👇