What a week!! 🎉
IT’S OFFICIAL: Google acquired Wiz for $32 billion.
I’ve been the Director of Growth Marketing at Wiz for 3.5 years now. When I joined, CISOs would ask “What’s Wiz..?” on sales calls. Today we’re a household name in cybersecurity and also the biggest acquisition in Google’s history.
Here’s my A-Z playbook for how we marketed Wiz from zero to $32,000,000,000.
A written summary (+ a list of actionable tactics) is available for paid subscribers 👇
