Let’s be real: 99% of startup swag is just blah.
I recently went to a cybersecurity conference and got sprayed with useless swag. I mean, literally, entire bags filled with useless swag.
Pens, bottles, notebooks, socks, t-shirts, stickers, toys, passport holders, hats, playing cards, wallets — you name it.
Boring!
But there’s a new category of swag that’s currently exploding all over social media, which I consider to be anti-useless (=useful).