Marketing Ideas

Marketing Ideas

What to do when customers %$#!@ hate you 💔

The super satisfying way to deal with hate (a step-by-step playbook)

Tom Orbach's avatar
Tom Orbach
Oct 18, 2024
∙ Paid
75
7
5
Share

I want to preface and make it clear that getting hate is generally a good thing. If your customers don’t hate/love you → they simply don’t care about you.

And trust me, being on the ‘hate’ side is way better than being stuck in the neutral valley of death. Once you get attention (which can only be achieved on either the ‘love’ side or the ‘hate’ side) - it is fairly easy to gain control of the narrative and “flip the script”.

Here’s exactly how - step by step: 👇

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Tom Orbach
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture