The worst marketing ideas of all time 🚩
A big collection of big mistakes (10+ years in the making)
I dedicate my life to finding the best marketing ideas on planet Earth (and writing about them in this newsletter).
Along the way, I also stumble onto the worst ones.
I’ve been slowly collecting them for 10+ years.
Today I’m releasing the full list of “UMMM PLEASE DON’T DO THIS” ideas.
Note: The goal isn’t to defame anyone or dunk on the companies that I (sadly) spotlight below. The goal is to learn from their mistakes. Because you don’t want to be featured in the next PR-nightmare LinkedIn post:
If you do marketing for a living, this article is a must-read.
Buckle up for a ride… 🎢




