The million-dollar secret I discovered on Cannes' red carpet 🎩

Why focusing on your product might be losing you customers (and what to do instead)

Two years ago, I got invited to Cannes Film Festival as a VIP guest.

(I'll explain why in a moment)

I did something most people never do:

Walk the Cannes Festival red carpet 👠

“The Most Prestigious Carpet in the World”. It costs $15,000 to walk it (if you can find a ticket).

And I must admit -

This is the *cheapest* piece of fabric I've ever felt. Seriously.

Yes, I really bent down to touch the carpet. No, security didn’t like that.

The Paradox of the Red Carpet 🌀

It’s super weird: The biggest VIPs & stars attend Cannes Film Festival. Mega-rich people walk here.

Tom Hanks was right there with me, a few inches away, as we strutted down the red carpet for the world premiere of his movie “Elvis”. The claps from the crowd, the glamour, the flashing cameras… it was surreal.

But how come this iconic red carpet felt so darn cheap under my feet?

The Million-Dollar Marketing Lesson 🧠

The reason is extremely simple: