What stands out to me is how little of this depends on money and how much depends on psychology. The clip wasn’t a leak at all. It was a smart stunt dressed up as one, and people shared it because it felt like they were seeing something they shouldn’t. Same pattern with the typos and the challenges. You tap the instinct to feel in on the joke or first to spot something, and suddenly the distribution takes care of itself.
I genuinely want to know how you gather these ideas every week — great quality and inspo, thanks @tom! :)
I live and breathe this industry 💙
What stands out to me is how little of this depends on money and how much depends on psychology. The clip wasn’t a leak at all. It was a smart stunt dressed up as one, and people shared it because it felt like they were seeing something they shouldn’t. Same pattern with the typos and the challenges. You tap the instinct to feel in on the joke or first to spot something, and suddenly the distribution takes care of itself.
Oh boy
one of the best marketing campaigns of the year!
Amazing posts and ideas to think about. Thanks
Great roundup as always. Loved watching the "leaked" film promo. Brilliant idea!!
Where can I get information on the drone billboards - future of OOH?