Try this "secret" discount page hack 💸

How to increase conversion rates and customer happiness with 1 quick win

When people want to buy your product, they often look for discounts. They search Google for “[Company] coupon code”.

But more often than not, they only find expired or fake codes from random sketchy sites. 😕 Pretty frustrating.

Fake coupon codes = bad experience

The Hack:

Make your own ‘secret’ discount page and be the hero they’re looking for. 🎉

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Here’s how it works: Create a dedicated ‘Discounts’ page on your website with a special coupon code. Don’t link to this page from anywhere else on your site! Instead, let it be discovered organically by customers searching for “[Company] discount” / “[Company] coupon code”. You’ll get ranked #1 on Google very quickly.

I first learned about this genius tactic from my friend Yosi Dahan at ProveSource. This is what their ‘secret’ page looks like:

Example: ProveSource

Yosi told me that hundreds of people have made purchases with this coupon, without any additional promotion. He also told me that the time-to-purchase (after finding the page on Google) is extremely quick.

Would all these customers have purchased anyway, even without a discount code? Maybe. But one thing’s for sure — discovering the secret discount page makes them feel like they’ve hit the jackpot → which leads to higher retention. 💰

Another smart example is Wix:

Their ‘secret’ discount page offers 10% off to everyone.

Now, here’s the clever part: Wix is known for their aggressive “50% OFF” sales, but you usually only get those after publishing a website on a free account. With their 10% coupon page, Wix is capturing potential customers early on, right at the start, before they even have a chance to be tempted by competitors.

It’s a sneaky win-win: Customers feel like they’ve scored a great deal, while Wix saves money (by avoiding giving away the bigger 50% discount to these customers later on).

That’s a really impressive strategic move. 💪

But what if we never offer discounts? 🤔

• Recommend your free trial instead (e.g. Headspace)

• Offer an extended free trial

• Limit discounts to students only (e.g. Wordtune)

• Limit discounts to nonprofits only (e.g. Zapier)

• Give health workers and military heroes a special rate (e.g. Blue Apron)

• Offer an exclusive deal for startups to catch them early on (e.g. Notion) - 🔥🔥🔥

tl;dr: Build a discount page, even if it just says “Sorry, no discounts here.” Worst case, you control the narrative. Best case, you’ve got a new growth lever to pull. 💪

Why it works 🧠

1. 🎰 Customers feel like they've hit the jackpot, even though it’s not really a secret. They’ll feel smart, special, and oh-so-ready to buy.

2. 🏁 Hesitant buyers get the extra push they need to convert. A surprise discount can literally be the deciding factor for those considering your product or service.

3. 💌 You can streamline support by directing discount requests to this page.

4. 🥇 With a dedicated URL, you can outrank those pesky coupon sites for “[your company] discount” searches. Extra organic traffic.

5. 🔗 You may earn additional backlinks from coupon websites that link directly to your discount page, providing another SEO advantage.

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Until next time, happy growing! 🌿

Tom

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