I really appreciate how you highlighted the so-called “failures” or better yet, the learning experiences. From the outside, it’s easy to see Wiz’s success and think it’s out of reach, but the reality is that the best ideas are born from iteration, persistence, and the willingness to keep shipping until something sticks. Thanks for sharing this, Tom!
Wow, sounds like you've had some real fun, especially in role that many companies would view as a purely data-driven one, without much room for creativity.
I agree fully with the "drop" model, btw. This is something that I'll be building into my next venture, or bringing with me to my next workplace.
If you had a calendar and changed direction, it had to start somewhere. And ideally from a place that didn’t hurt the brand.
When the calendar was boring and the shift happened, that first step had to be strong. It set the path for the brand and gave the growth team confidence to push creative ideas.
The challenge was making that first move stand out. It had to support growth without hurting reputation, market position, or customer perception.
So my question is this. How did you come up with the idea of doing something completely different that worked positively for the brand?
The success is in the value you are bringing - truly helpful, fun, and trust over time. As a cybersecurity marketer I completely agree that fear is not the most effective tools. But leaders in this space will continue to push for that as a tactic. And they will continue to blend in as a lost voice. Great work here!
I really appreciate how you highlighted the so-called “failures” or better yet, the learning experiences. From the outside, it’s easy to see Wiz’s success and think it’s out of reach, but the reality is that the best ideas are born from iteration, persistence, and the willingness to keep shipping until something sticks. Thanks for sharing this, Tom!
Wow, sounds like you've had some real fun, especially in role that many companies would view as a purely data-driven one, without much room for creativity.
I agree fully with the "drop" model, btw. This is something that I'll be building into my next venture, or bringing with me to my next workplace.
I appreciate you sharing this. It truly helped me reevaluate my marketing strategy for our products.
The napkin formula is gold, Tom!
Thanks! One of my most used frameworks; came up with it 10-ish years ago and it has never been more relevant than today.
Great one. Thanks a lot for sharing
This makes me want to blow up my editorial calendar and start experimenting with surprise launches :D
I'll 100% support that!
I do have a question, though.
If you had a calendar and changed direction, it had to start somewhere. And ideally from a place that didn’t hurt the brand.
When the calendar was boring and the shift happened, that first step had to be strong. It set the path for the brand and gave the growth team confidence to push creative ideas.
The challenge was making that first move stand out. It had to support growth without hurting reputation, market position, or customer perception.
So my question is this. How did you come up with the idea of doing something completely different that worked positively for the brand?
The success is in the value you are bringing - truly helpful, fun, and trust over time. As a cybersecurity marketer I completely agree that fear is not the most effective tools. But leaders in this space will continue to push for that as a tactic. And they will continue to blend in as a lost voice. Great work here!